It’s no secret to anybody just how much technology has taken over our day-to-day lives. Almost every single facet of everyday living is technology-ridden. With the sports industry, the story has slowly but surely become the same. Let’s take football for example, undoubtedly America’s favorite sport. From instant replay systems that can help revert or confirm controversial calls, to the way fans are able to bet on NFL, the advances are clear and strong.
While at first glance, the influence of technology is not one that’s immediately recognizable in pro sports, technology is making sports practice easier every day. So how have technological advances helped the sports industry grow and prosper?
Technology Making Sports Easier and Safer
Technology and sports didn’t always mix, but just like with everything else in the world, as time has progressed so has the relationship between both. With sky rocketing profits now as a full part of the relationship between sports and technology, it’s no wonder how technology has helped change the landscape of the sports industry completely.
Teams from different leagues and athletes from all walks of the sports industry have found a world of solutions and wonders towards their goals of constant improvement. Teams and athletes are now thanks to video systems applied in their daily doings to be able to study and analyze videos of themselves in action, allowing them to constantly be able to perfect their forms and techniques. Not just that, these systems also help with the development of plans and strategies to be able to compete and win an edge over their opponents every time.
On the other hand, when it comes to the physical safety of athletes, technology has come in to become a savior in situations that beforehand could’ve been tragic. In football, for example, the development of helmets that are able to alert of concussion threats has become an obligatory must in the league. Instead of waiting for further tests that could end up causing more damage for the players, trainers and team doctors are now able to act at the moment ensuring the wellbeing of the players.
Upgrading The Stadium and Event Experiences
Another way in which the sports industry has been greatly benefited from the irruption of technology into the field is how the sports viewing experience has improved for fans. While before, the process for fans to be able to attend top-notch sporting events was more of a hassle than a rewarding experience, nowadays it’s a whole other story being told. By introducing top-of-the-line ticket selling systems, for example, fans now don’t have to think about the idea of overpaying for tickets through scalpers in order to enjoy the event they wish to be a part of.
In other times, if a fan decided at the last minute that they wished to go see their favorite team play or their favorite athlete perform it would’ve meant an expensive tiring process that took away from the enjoyment of the experience. Now with online ticket selling systems, fans are now able to decide at the last minute if going to a sporting event is what’s up or not.
Internet, Social Media and Sports, A Perfect Trio
If there is one field in which the sports industry and technology have come together to make a stance and power each other is through the use of the internet and of course social media platforms. While before, being able to maintain a true knowledge of the day-to-day workings of your favorite teams and athletes was a hassle, with the internet and especially social media the gap has definitely been shortened immensely.
The internet and especially social media platforms like Facebook, Instagram, Tik Tok, and Twitter have made the idea of fans being able to have up to the minute information on their favorite teams and stars a fact. This has helped teams to be able to reach out more to their fan bases and develop a more personalized relationship that automatically regenerates into revenue for the teams through merchandise sales and exposure.
The internet has also helped another branch of the sports industry, the sports betting industry gain more notoriety and become a gateway for sports fans who enjoy wagering on their favorite events to do it with ease. From online betting platforms that cater to the needs of sports fans from all walks of life to the creation of online Fantasy Leagues, through the internet, the sports industry has found yet another way for fans to be a more active part of the sporting experience.
Interesting Related Article: “Will Live Esports Ever Rival Traditional Sport?“
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