After the outbreak of the Covid-19 pandemic many businesses in London had to find creative ways to keep their operations afloat. Government restrictions meant that they had limited options to continue their services as usual.
That’s when smart digital marketing and SEO strategies came in. The internet quickly became the biggest marketplace and businesses had to position themselves on popular search engines like Google or Bing to attract their customers.
The following business examples below will shine a light on the importance and necessity of online marketing and SEO campaigns for entrepreneurs with online business presences.
1. ClickDo
This digital marketing agency in London has been hit by the pandemic through some clients pausing their marketing arrangements as they had to close during the lockdowns. ClickDo then decided to focus more on other online services like link building, guest posting and press publications for clients rather than purely SEO client work.
To attract new customers for those services, the team focused on publishing relevant blog content that was SEO-optimized so it would rank highly on search engines for the desired keywords. For example, the ClickDo Make Money Online Guide now ranks for several high traffic keywords like “make money from home” and generates leads that could become a potential customer for the digital marketing services.
Additionally, they ran a few paid Google Ads targeting a specific customer group to achieve more conversions. For link building they would run an ad that would target guest bloggers and small business owners for example. By adapting their marketing and SEO strategies they were able to continue with their business operations without many losses.
- City: London, UK
- Number of employees: around 20 employees
- Products/services: digital marketing, SEO, web design, media & publication services.
- Best SEO & marketing strategies: organic traffic generation, paid Google Ads
2. Quick Wasters
Quick Wasters is one of the leading green waste removal and rubbish clearance service providers in London. The company handles waste removal in and around London. During the pandemic, the company was hit with a reduced number of enquiries, especially from private households, but also from clients like large restaurants and complex shopping centres.
Quick Wasters updated the content on their website with regards to the latest government health & safety guidelines and published a few guest posts around the topic to reassure their customers that their services remained safe. Because customers now searched for more non-contact services, they focused more on such keywords, also for their paid Google Ads.
Additionally, they shared more social media posts related to non-contact services they offered to create more awareness. This way they instilled trust and customer enquiries slowly increased again.
- City: London, UK
- Number of employees: 15 employees
- Products/services: providing rubbish clearance services with eco-friendly methods.
- Best SEO & marketing strategies: organic traffic generation, updated web content, social media posts.
3. Express Waste Removals
Express Waste Removals offer green home and garden, office and builders’ waste collection services to London residents. Their waste collection services include recycling heavy, bulky, small, and large items, pieces of furniture, electrics, IT appliances for private and corporate clients.
As customer enquiries decreased, they decided to focus more on the trending topics of recycling, sorting and transporting the waste to the correct junk disposal units for their customers while offering safe and non-contact services to reduce infection risks.
They updated their website content and their blog articles, accordingly, highlighting how much safer it is to let professionals deal with waste removal during a national lockdown. After their website ranked higher for search terms like “recycling” their enquiry rate rose again.
- City: London, UK
- Number of employees: 12 employees
- Products/services: providing rubbish clearance and recycling services for bulky items.
- Best SEO & marketing strategies: SEO optimized web content, updated and trending blog posts.
4. SeekaHost
SeekaHost is a web hosting company based in London and during the pandemic some clients that were hit hard financially paused or cancelled their web hosting packages. So, the company investigated and invested in offering more affordable and yet innovative web hosting solutions like private blog network hosting with the SeekaHost App and the Minecraft game server hosting for example.
After researching popular search terms with SEO tools, the team realized that Minecraft gaming and blogging were on the rise. Therefore, they added these services and designed the SeekaPanel specifically targeting bloggers looking for a fast and easy way to host and manage their blogs. This strategy was rewarded with increased sales after the websites ranked higher for those popular keywords.
- City: London, UK
- Number of employees: around 16 employees
- Products/services: web hosting services and solutions.
- Best SEO & marketing strategies: SEO target audience research, SEO optimized website creation and content.
5. All Junk Removal
All Junk Removal is an experienced same-day rubbish removal company that also operates as a recycling company focusing on the reduction of waste pollution through its expert recycling services.
The company served many corporate clients before the pandemic such as McDonalds and Pizza Hut. Fortunately, after the first lockdown, these restaurants continued operating with delivery services and the team understood that they had to react accordingly.
They shared more information about their corporate rubbish collection services on their All Junk Removal blog and tried to gain new clients in the same niche by targeting other food delivery services through their paid Google Ads and social media posts. And after the first lockdown more corporate client enquiries started coming in.
- City: London, UK
- Number of employees: 12 employees
- Products/services: same-day rubbish clearance and recycling services for households and businesses.
- Best SEO & marketing strategies: SEO optimized blog content, targeted paid Google Ads and social media posts.
6. London Rubbish Removal
London Rubbish Removal provides expert removal services instead of skip hire. After their enquiries dropped during the pandemic, they advertised that they donate reusable items they collect to charity through press releases, in which they also outlined their adapted policies with regards to the new health & safety government guidelines to reassure their customers.
This effective PR along with updated website and blog content helped to appear in more search queries, which led to an increase of their overall service enquiries.
- City: London, UK
- Number of employees: 11 employees
- Products/services: man with a van rubbish removals and recycling services for private and corporate clients.
- Best SEO & marketing strategies: press releases, updated web content.
7. Top Wasters
Top Wasters feature a vast van network guaranteeing exceptionally fast junk removal services at affordable prices. The company is certified by the environment agency as a waste carrier, broker, and dealer and with the growing trend of green living, they decided to focus their content more on this aspect of their work to boost their business during the pandemic.
On their blog they shared more information on rubbish sorting, separating, and recycling and through press releases they informed a wider audience about their same-day collection services as during the lockdowns people were often relocating.
This led to their website appearing in more related search results and ranking higher for relevant search terms like “same-day rubbish removal”, which increased the number of enquiries again after the first lockdown.
- City: London, UK
- Number of employees: 20 employees
- Products/services: same-day man and van rubbish removal and recycling services for private and corporate clients.
- Best SEO & marketing strategies: press releases, SEO optimized web content for organic traffic generation.
Hopefully, the above companies can demonstrate what a difference SEO and marketing campaigns can make in difficult economic times and which of them may be beneficial for your business too. Test some of them to see if they improve your business performance online.
Author bio – Manuela Willbold
I am an Online Media & PR Strategist at ClickDo Ltd. & SeekaHost Ltd. and a Copywriter and Educator by Passion. I am also an editor in chief of many Education News, Business News and Lifestyle Blogs. I have completed a journalism summer course at the London School of Journalism and teach SEO content writing at the SeekaHost University.
Facebook: https://www.facebook.com/manuela.willbold/
LinkedIn: https://uk.linkedin.com/in/chilimanu
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