The current global situation ushered a massive shift in the work culture and how our jobs are done. Companies have been forced to make arrangements for remote and at-home work, and workers have been increasingly reliant on mobile devices to get their tasks done.
This proliferation of valuable data assets across many locations, many platforms, and many unsecure devices has led to the problem of data sprawl, which threatens businesses on many fronts. In this kind of environment, the importance of data asset management cannot be taken lightly.
Just how important is data management in a mobile world? Read on and find out.
What Are Data Assets?
Data assets are basically any digital files that your company owns that are used in day-to-day tasks and collaboration processes such as logos, documents, datasheets, presentations, videos, photos, directories, newsletters, brochures, inventories, sales records – anything in a digital format that the company owns and is used in its processes are data assets.
When you take a long, hard look at data assets, you would recognize that they are the lifeblood of any company, affecting not just branding, marketing, and advertising, but all aspects of the operations of your business.
What Is Data Asset Management?
Data asset management is the process of organizing all of your company’s data assets in a platform that makes it easy for the right people to access the assets they need, and when they need it.
This means that data assets need to be placed in a platform where they can be categorized according to format, channel, department, product line, file type, media classification, level of sensitivity – the list goes on and on. The variables are endless, and they can range from as simple as a directory of a startup’s employee information sheets to as complex as the library of files for a global enterprise’s entire operations.
How data assets are managed vary from company to company according to their specific needs. And instead of seeing data asset management as merely a platform that serves as a repository of assets, it is also a process of how these assets are organized, secured, and shared.
Why Is Data Asset Management Important?
The platform and process combo that is data asset management is important in the current business environment which is becoming increasingly dependent on mobile processes and the BYOD (bring your own device) culture because it provides a centralized system that simplifies how your company’s digital assets are used.
It provides an organized and secure solution for creation, storage, management, sharing, production, deployment, and tracking of all your data assets.
Having a reliable enterprise digital asset management system saves you from a lot of grief that may arise from a chaotic content clutter that compromises production, wastes time and money, and threatens the security of the lifeblood of your company.
Why Should We Care About Secure Data Asset Management?
Data sprawl is a serious problem that has affected many businesses ever since the world turned mobile. Important and sensitive assets which may make or break your company should only be made available to the right people, and care must be taken that they do not fall into the wrong hands.
If your assets are floating around in emails and unsecure devices, you do not have control over who has access to what. Having a reliable and secure data asset management platform ensures that all your assets are secure, and you can easily trace who accessed which asset, at what time, and how it was used.
The Bottom Line
In a mobile world, data asset management seems to no longer be an option, but a requirement for any company that wishes to be on the leading edge.
The choice of which data management platform to use is essential to the process, and the needs of your company must be taken into consideration in this decision.
What data asset management platform are you using – or considering to use – for your business? Share your choice in the comments below.
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