The SaaS startup scene is quite crowded, and yet for every game-changing success story there are plenty of ambitious brands that ultimately fall by the wayside and are never heard from again.
If you aim to avoid falling into the same old traps as those that have gone before you, understanding the common problems of succeeding in the SaaS market is the first step. So here are a collection of things to consider that will hold you back if you don’t plan for them.
Imperfect app performance that hurts your brand
First impressions make a big difference to the trajectory taken by SaaS startups, so you need to do all you can to ensure that when your software gets into the hands of users, it is snappy, responsive and functioning as intended.
The best way to achieve this is to not just build apps that are efficient and well optimized, but also be on the lookout for any backend issues that could create performance snafus if ignored.
For example, by monitoring the performance of a SQL server deployment, you will be able to seek out bottlenecks and do your best to eliminate them. Thus your brand’s reputation will grow and thrive, rather than being stymied by SaaS performance woes.
Inadequate market research leads you down a dead end
No matter how user-friendly and cleverly marketed your SaaS solutions might be, they won’t sell unless they find a market and make a connection with an audience.
A lack of research is a massive stumbling block that catches out up and coming SaaS vendors, so you need to invest in this as soon as possible before you get carried away.
It is sensible to look for a problem people face and build a service which solves it. This will make the subsequent steps of product development and launch much less taxing.
Poor customer support
This is the bane of startups in all sectors, but especially in SaaS. If customers find out that they cannot get the support they require after signing up, then they will more than likely abandon your SaaS solutions.
The answer is to make sure you balance your resources appropriately and factor in the need to deliver decent customer support from day one, rather than only getting your act together when the complaints start to pour in.
Rushing out a product rather than taking the time to get it right
Lots of people view the SaaS market as a race which needs to be won, even if that means that you cut corners and make sacrifices just to be the first to market with your innovative project.
This ignores the fact that throughout the history of business, it is not the company which is first to market that always succeeds, but rather the one which does its due diligence to create something solid that will sell well, even if it comes after the offerings of competitors.
As you can see, eagerness and blinding ambition can be detrimental to SaaS startups, so tempering your expectations and slowing things down is more sustainable.
You may be interested in: 6 Steps to Design a B2B SaaS Marketing Plan in 2021
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