Magento is one of the best eCommerce platforms that you can use for your website. However, without SEO, it’s not going to be worth much. Here are some tips on how you can optimize your Magento website for search engines and improve your rankings!
Improve your meta titles
Meta titles are what shows up in the search listings when you’re looking for a topic. They should be descriptive and concise to entice people into clicking on your link over someone else’s. You want to use keywords that your potential customers would use if they were searching for something similar to what you offer.
Keyword research
Keyword research is something that’s incredibly important for Magento SEO. It’s all about knowing which words you should be using in your meta titles, descriptions and content that are going to bring the most traffic. You can use tools like Google Keyword Planner to find these keywords, but also look at what’s popular on social media sites to see what people are talking about. This will give you a good idea of potential search terms to target in your product pages, category pages and blog posts.
Load time
Make sure you have a fast loading website for SEO. Google ranks websites on how fast they load, so having a Magento website that’s optimized for speed is incredibly important in ranking well. PageSpeed Insights will tell you exactly what you need to do with your site in order to speed it up and help improve your search engine rankings faster than ever!
Navigation
An easy to navigate website will help with SEO. This means you need to have a good menu system that lets people find your products easily, without getting frustrated and leaving the site before they’ve even had a chance to look around properly! Make sure it’s easy for them by planning your categories well using both Breadcrumbs & Site Maps . You should also make use of keywords throughout all pages of your Magento store so customers will be able to find what they’re looking for no matter which page or category they land on first.
Interesting Related Article: “The basics of SEO“
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