Despite all of the advancements in digital marketing, email marketing continues to be one of the most effective ways to promote a product or service. Every $1 spent on email marketing generates $42 in return. That equates to a 4,200% return.
If you’ve yet to dive into email marketing, now is the ideal time to start. This beginner’s guide to email marketing will help you get started.
Get Started With Email Marketing
Many business owners are reluctant to try email marketing because they aren’t sure whether they’ll benefit from it. However, virtually every business can benefit from email marketing, and there are many reasons to incorporate it into your marketing strategy.
Email marketing can help you:
Expand Your Reach
More than 4 billion people use email every day (that’s more than half the world’s population), and that figure is estimated to reach 4.6 billion by 2025.
With so many people using email on a daily basis, email marketing can help you expand your reach.
Increase Conversions
When people subscribe to your email list, they’re already interested in what you’re offering. With a little bit of nurturing and trust-building, it’s much easier to convert these prospects because they’re likely already in the decision-making stage of the buying journey.
In fact, email has an 11.3% click-through rate, a 19.8% open rate and a 9.4% bounce rate. In addition, more than 70% of marketers say their email engagement has increased over the last year.
The right email campaign can increase engagement, build trust and ultimately increase conversions.
Get Your Message Across
With online advertising and social media marketing, it’s hard to gauge whether your message is getting in front of the right people.
But with email marketing, you know that you’re getting your message across and to the right people. That’s because 90% of emails are delivered to the intended inbox. Anyone who receives your email gave you permission to do so, which means they already have an interest in your product or service.
The Definitive Guide To Email Marketing
Now that you understand the benefits of email marketing, you may be ready to hop on board. But where do you start? This email marketing step-by-step guide will give you some helpful tips to nudge you in the right direction.
Focus on Your Copy
Emojis and images can capture the recipient’s attention, but ultimately, it’s your copy (your words) that matters.
Great copy can send your conversion rates skyrocketing. But you need to appeal to your audience. You need to make them feel like they’re getting insider information and a sneak peek of what’s to come.
Have a Compelling Offer
To launch an email marketing campaign, you need to build an email list. These are people who have given you permission to send emails to their inbox.
What’s the best way to entice people to sign up for your email list? Give them an incentive. Offer them something valuable in exchange for their information. eBooks, guides, videos and webinars are all popular and effective tools for building email lists.
Whatever you decide to offer, it must be something that your audience will value.
Make Sure Your Messages are Reaching the Right People
Building an email list is one of the most important steps in your email marketing campaign. But for your campaign to succeed, your emails need to land in the right inbox.
You’ve invested a lot of time and resources into your email marketing campaign. A poor deliverability rate can make your campaign less effective and may even get you blacklisted.
An email validation tool can help verify your list before you send your messages out. By removing bad email addresses, you can increase your deliverability and the effectiveness of your campaign.
With the right validation tool, you can ensure that your emails are only sent to valid email addresses. You can even check email addresses when prospects are signing up, so customers can fix errors or only provide valid emails.
Final Thoughts
Email marketing continues to be one of the most effective forms of online marketing for businesses of all sizes. Creating effective copy, building a list and ensuring that you have a compelling offer will help you get started on the right foot.
Interesting Related Article: “Five Actionable Email Marketing Tips Used by Email Marketing Pros“
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