The mobile app industry is growing and evolving at a rapid pace, giving many reasons for mobile users to enjoy leisure, entertainment, and more. The mobile app industry today is developing and publishing apps that stand out and make users’ lives a lot easy and more comfortable. An average user spends over 5.4 hours daily while using smartphones on average.
Mobile apps and games are changing and transforming into bigger and better platforms. The trends suggest that service-based apps are taking over the digital space. Besides, 3D mobile games are the next big thing in the industry. The 3D mobile game industry is expected to grow 736% in 2021 from 2012.
With the growing dependency on smartphones and mobile apps, developers now seek to find ways to gain more profit from the apps that they develop. Game developers and publishers especially look for opportunities to grow revenue by monetizing with strategies that engage their user base.
This is when they look for optimal strategies to monetize. We cannot ignore the fact that mobile app monetization has also evolved over time bringing various new strategies to life. But first let us shed light on what mobile app monetization is and how things work.
What is Mobile App Monetization?
Mobile app monetization is the process or set of techniques used to earn from mobile apps. The process requires turning a mobile app into a revenue-generating model. Multiple strategies and sets of techniques add value to the process of mobile app monetization.
To enable mobile app monetization, app publishers tend to engage their user base. The mobile app revenues are expected to hit $693 billion dollars by the end of 2021. To break this down further, the mobile app consumer spending is expected to be $92 billion and $50 billion for App Store and Google Play Store respectively.
As we now walk into 2022, it is high time to evaluate the mobile app monetization structure and demand. This article will walk you through the mobile app monetization trends to follow in 2022.
The Mobile App Monetization Trends in 2022
Mobile app monetization in 2022 is going to be all about user experience. Mobile app publishers will not compromise on user experience while monetizing their apps. This means there is less room for in-app advertising to flourish as a strategy of monetization. However, non-intrusive ad formats have all the opportunities to make it big in the market.
In-App Advertising
In-app advertising requires app publishers to run ads within their apps and earn revenue based on the number of impressions generated. Ad calls are generated from within the app after which ads from the advertiser’s send are served successfully. To do so, multiple innovative ad formats exist, however, in 2022 there is less space for intrusive ad formats. So what ad formats should app and game publishers use? Here is the answer…
Native Ads
The native ads blend within the mobile app’s interface by using similar sizes and themes of the UI/UX. These ads look no different than the app itself and perfectly monetize at ease. The native ads not just increase revenue but also add to user engagement, increasing the user’s lifetime value.
Immersive Ads
The Immersive AdsTM by ConsoliAds is another non-intrusive ad designed specially to monetize 2D and 3D mobile games. The Immersive AdsTM are blended in-game ads that adapt to the mobile game environment at ease. These are scalable, controllable, and can be placed on any in-game object without any coding. These ads do not stop users from playing their game but rather enhance interactivity.
Rewarded Ads
The rewarded ads are the next big thing in the line. These ads just need to be placed at the right time, right place. Rewarded ads are designed with the concept of adding value to the user’s gameplay. This means that whenever an app user is out of redeemable points, a game player is out of life, this ad can turn the tables. This ad cannot just increase user’s time that it spends on an app but can also increase a video’s views. But how?
Rewarded ads work on give n take mechanics. A user must watch a video or perform an action in order to avail of the reward being displayed on the ad.
In-App Purchase
One of the most common monetization models used in 2021 has been in-app purchases and it will surely make its way to 2022 successfully. It is estimated that 50% of non-games and 79% of gaming apps use in-app purchases for monetization.
To use in-app purchase models for mobile app monetization, app publishers promote an in-app item or offer for sale. Similarly, game publishers promote in-game items or offer for sale which may include, power boosters, weapons, lifesavers, etc. Besides this, publishers can also successfully sell merchandise for their fan base. In short, the possibilities are unlimited.
In-App Feature
The in-app feature is another strategy expected to make big in 2022. Just as in-app purchases, app, and game publishers can now monetize by promoting in-app features worth some amount. This means that users will pay for certain upgrades available within the mobile game or app. By doing so, not just monetization but app usage also becomes seamless.
Hybrid Monetization Strategies
In 2022, you can simply look forward to merging some creative monetization strategies into one. This technique is known as the hybrid monetization strategy, just mix two models that fit perfectly with your app and there you go!
Mobile app publishers can blend in-app advertising with in-app purchases to frequently promote items to sell. This way they can avail themselves a better chance of increasing revenue. Alongside this, publishers can also choose to mix the subscription models with in-app purchasing to monetize well.
Meta-Layer Monetization
Meta layers are additional content used in-game to support the core gameplay. These do not solely make the gameplay or consist of the majority. Meta layers in simple words are small game levels developed to support the main gameplay. Users in this case are directed to short easy levels that they clear to return back to the main game.
GardenScapes is a successful game using Meta layers in this age. Monetizing such short levels known as Meta layers deserve all the hype in 2022.
Conclusion
The mobile apps industry is expected to accelerate just as it has been growing year by year. The monetization trends of 2022, however, say a lot about how tables might turn for publishers. Just stick to these mobile app monetization trends for 2022 and make the most out of your mobile apps and games.
Interesting Related Article: “The Basics of Rewarded Video Ad Monetization“
from Business – Market Business News https://ift.tt/3ykvgiR
via IFTTT
0 Comments