With roughly 2.89 billion monthly active users, Facebook is like heaven for digital marketers.
No other platform promises such amazing results as Facebook does when it comes to social media marketing and digital marketing.
That too, without spending a penny on paid campaigns – if you don’t want to, otherwise paid Facebook ads have a massive potential.
All you have to do is prepare content that engages people, builds trust and loyalty, and ultimately turns your audience into long-term customers.
So, how do you do it? You are here to learn how you can prepare killer content for Facebook marketing. Let’s not make you wait further and jump right into it!
1. Create a Customer Persona – How’s Your Ideal Customer Like?
One of the basic fundamentals of marketing is knowing to whom you are selling. If you are selling to everyone, you are selling to no one. And that’s not just a saying but a reality observed regularly in real marketing experiences.
It’s super important to do some customer research: who are the ideal buyers of your service or product, who is your target audience, what fascinates them, what are their hobbies, and what kind of content they are always on the hunt for?
Your way forward gets clear when you know who you want to attract. And thus, you are able to create highly specific content to attract the right audience.
2. Spy on Your Competitors
When it comes to creativity, brands spend millions in recruiting creative experts from all over the globe who can bring fresh ideas and concepts to boost their marketing campaigns.
You may not have the resources to go that far, but at least you can reinvent the wheel? Are you getting the point? Instead of experimenting, do what your top competitors are doing.
See what kind of posts and content is yielding the most engagement for them. What kind of slogans they use for their campaigns, what kind of voice and tone they use to stop the audience in its tracks, and so forth.
3. Use Various Forms of Content
Your audience is likely to have diverse preferences, some would enjoy reading a long-form blog post while some crave one-line jokes or witty phrases related to your industry.
You are supposed to entertain all of them. So the wise thing to do is post all forms of content on your Facebook, from blog posts to infographics, videos, quotes, and everything in between.
And don’t forget to go live occasionally; statistics tell us 82% of people prefer a live video from a brand over a social media post.
4. Ask Questions; Create Polls
Asking questions and creating polls is a great way to boost engagement. You want to let your audience know that you listen to them and value their opinion.
Frequent polls will boost brand identity, increase awareness, and generate prospective leads for more conversions.
However, avoid political discriminatory or personal questions. Stick to your industry. Never ask such questions that might trigger a debate and later turn into a controversy.
The data you will gather from these polls will further help you mold your marketing strategy accordingly.
5. Reach Out to Influencers
Integrate influencer marketing with your Facebook marketing strategy and you will be amazed by the results.
If an influencer in your industry comes out live to vouch for your brand and praise your product/service, this endorsement will result in a huge traffic boost.
And it shouldn’t necessarily be a video. With the influencer’s permission, you can use their image in your content to show your collaboration.
Statistics reveal marketers today are spending between $100,000 – $500,000 in influencer marketing per year.
6.Post on Specific Days
Do you want to create an element of curiosity among your target audience? Imagine if people wait for you to post content, and continually visit your profile – this is possible when you post content on specific days.
Frequent posting can be annoying sometimes. People like to hear from their favorite brands but once or twice in a week. You will lose your charisma if you start sharing invaluable content in a race to produce more.
7.Hold Contests & Giveaways
Have you ever stumbled upon a post on Facebook in which the author announced small prize money or a gift hamper for the winner? Rarely do such posts remain unnoticed. In fact, these are the posts that get more engagement.
So create contests, ask more people to like your page, and become part of the contest. You can also hold lucky draws. This is a small investment in your brand’s marketing that’s likely to yield amazing results.
Final Words
Facebook marketing has its own perks. And what’s so amazing is it requires little investment. If you want a third party to take care of your Facebook business page, create content, and engage with the audience, get in touch with a digital marketing agency in Dubai.
Let a team of professionals manage your social media while you can devote more time and focus to meet the bottom line.
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